Joining us for our first episode recorded at last week's Shoptalk is Craig Brommers, Chief Marketing Officer at American Eagle Outfitters. We took the stage in front of a live audience for our inaugural voyage on Shoptalk TV to hear Craig's wisdom on a wide variety of topics including: the keys to their AEO's recent performance, how to understand the Gen Z customer, the role of digital in driving physical store performance, how sustainability does or doesn't affect consumer choice, and a whole lot more. We also learn that the death of physical retail has been greatly exaggerated (though he might be preaching to the choir!).
Joining us for our first episode recorded at last week's Shoptalk is Craig Brommers, Chief Marketing Officer at American Eagle Outfitters. We took the stage in front of a live audience for our inaugural voyage on Shoptalk TV to hear Craig's wisdom on a wide variety of topics including: the keys to their AEO's recent performance, how to understand the Gen Z customer, the role of digital in driving physical store performance, how sustainability does or doesn't affect consumer choice, and a whole lot more. We also learn that the death of physical retail has been greatly exaggerated (though he might be preaching to the choir!).
But we kick-off things off with a quick rundown of our big take-aways from our busy, busy time in Las Vegas. Then it's on to our analysis of the most important retail news of the week, including reports that Nordstrom is considering going private, largely disappointing earnings outlook from both Lululemon and Nike, and continuing robust growth from breakout brand Five Below.
About Craig
As the Chief Marketing Officer of American Eagle, Craig oversees all marketing and creative for American Eagle (AE), the #1 jeans brand for men and women 15-25 and women of all ages in the US. Leading the strategic and creative engine of AE, Craig’s mission is to simultaneously build the brand, customer base and business while positioning AE at the heart of youth culture and digital innovation. Since joining AE, Craig has led successful partnerships with TikTok, Snap, and Twitch placing the brand at the fingertips of Gen Z.
Craig’s passion for purpose is rooted in research, ensuring alignment with what his customers care about most. Craig has supported partnerships with Bring Change 2 Mind, Surfrider and America’s Food Fund. Most notably Craig spearhead Gap’s RED campaign to increase awareness and inspire action toward the fight against AIDS. Craig’s ability to cultivate success driven global teams is a result of his relationship driven approach to leadership. Craig resides in Connecticut with his wife and two daughters.
Previously, Craig served as Global Marketing executive for Gap, Abercrombie & Fitch, and Calvin Klein. Craig’s leadership successfully positioned these brands for digital, geographic, and category expansion. Combining the art and science of modern marketing in a data obsessed world, Craig’s strategies remain laser focused on the customer.