Remarkable Retail

Retailing in a Time of Mass Distraction with Andrea Dorigo, Adidas Head of Global Retail

Episode Summary

Our guest this week is Andrea Dorigo Head of Global Retail for Adidas. Andrea shares many strategic leadership lessons gleaned from his  incredibly deep and diverse experience working across a spectrum of international brands. Now he leads a network of more than 2,000 stores for one of the world's most iconic vertically integrated brands. We get to learn his thoughts on how to best strengthen overall brand equity while driving operational efficiency and extending product reach. He also shares his view on how to think about the right balance between DTC and wholesale and gives us a sneak preview of his upcoming session at the World Retail Congress in Paris titled "Retailing in a Time of Mass Distraction."

Episode Notes

Our guest this week is Andrea Dorigo Head of Global Retail for Adidas. Andrea shares many strategic leadership lessons gleaned from his  incredibly deep and diverse experience working across a spectrum of international brands. Now he leads a network of more than 2,000 stores for one of the world's most iconic vertically integrated brands.

We get to learn his thoughts on how to best strengthen overall brand equity while driving operational efficiency and extending product reach. He also shares his view on how to think about the right balance between DTC and wholesale and gives us a sneak preview of his upcoming session at the World Retail Congress in Paris titled "Retailing in a Time of Mass Distraction."

But, as usual, we kick things off by delving into the week in retail, starting with lots of news from Macy's, including their lackluster holiday earnings, the announcement of their "Bold New Chapter" strategy, and a revised investor takeover proposal. We also unpack earnings from Best Buy, Lowes, and Warby Parker, before turning out attention to Shein's potential IPO plans.

 

World Retail Congress:  Non-retailer passes and discount offer codes:

Non-Retailer pass: REM-SPONR

Retailer discount code: REM20

Dive into the future of retail with the World Retail Congress's End of Year Report! Explore the latest trends, innovations, and insights shaping the competitive retail landscape, presented in collaboration with the Congress’s Knowledge Partners. The Congress’s report is a must-read for retailers to become world class in today’s retail climate. 

The End of Year Report reinforces the focus of next year’s World Retail Congress on High Performance Retail and our key pillars of winning the customer, winning with innovation, winning with purpose, the winning business models and building winning teams. 

Furthermore, the report brings together 14 of the world’s top retailers’ reflections from stores such as Action, Ikea, Zalando, Kmart Group, Woolworths and Wumart to present insights from around the world.