"The problem is, you think you have time." - Carlos Castaneda, Journey to Ixtlan As we transition to the second part of our inaugural season, we take a brief look back at the core principles behind why even very good is not good enough any more and why we must choose remarkable. As the pace of digital disruption accelerates, consumers are faced with a plethora of choices, creating ever more pressure for retailers to be the compelling, intensely customer relevant signal amid all the noise.
"The problem is, you think you have time."
- Carlos Castaneda, Journey to Ixtlan
As we transition to the second part of our inaugural season, we take a brief look back at the core principles behind why even very good is not good enough any more and why we must choose remarkable. As the pace of digital disruption accelerates, consumers are faced with a plethora of choices, creating ever more pressure for retailers to be the compelling, intensely customer relevant signal amid all the noise.
We also delve into four key questions companies need to answer as they embark on transforming themselves for the COVID economy and ponder why it takes a crisis for so many retailers to take action.
In the second part of the episode, we lay out the strategic choices companies are compelled to make, the importance of decisively picking a lane and why it's so critical to choose remarkable. Then it's a quick overview of Steve's "8 Essentials of Remarkable Retail" framework, before we dig deep into each in subsequent episodes. We also discuss how to best apply the framework and prioritize turning ideas into action.
You can learn more about Steve on his website here . His new best-selling book is available in hardcover, audiobook at ebook at Amazon or just about anywhere else books are sold.
Steve shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can check out his speaker "sizzle" reel here.
You can learn more about Michael here ( www.meleblanc.co) or here on LinkedIn ( https://www.linkedin.com/in/michaeleleblanc/ )