Iconic tech journalist and founder of The New Consumer Dan Frommer joins the podcast to dissect key shopper trends, including GLP-1 spending surges, creator-driven commerce, and Gen Z’s AI skepticism. The hosts kick things off with news on Supreme Court tariff upheaval, Walmart earnings and Wayfair's continuing woes. Aritzia’s Fred Segal leap and QVC’s uncertain future are also highlighted.
Recorded live in the Narvar Podcast Studio at NRF Big Show, Steve Dennis and Michael LeBlanc sit down with Dan Frommer, the iconic tech journalist and Founder of The New Consumer, to explore the forces reshaping retail and consumer behavior.
Frommer challenges the prevailing “vibecession” narrative, arguing that despite low consumer sentiment readings, spending remains resilient. Drawing on proprietary survey data from 3,000 U.S. consumers, he outlines a nuanced picture: younger consumers are increasingly digital-first, deeply connected to creator culture, and entering their peak earning and spending years. Millennials show the highest trust in AI, while Gen Z is more skeptical about automation’s impact on work and identity.
GLP-1 medications are seen as a game changer, driving shifts in spending. Health and longevity also take center stage, with more than 40% of Gen Z and Millennials in “health optimization mode.” Frommer highlights TikTok Shop’s explosive rise as creator-led commerce flips marketing economics.
In the news segment the hosts discussion how the Supreme Court’s IEEPA tariff ruling triggers chaos for retail. With up to 70% of tariffs affected, pricing and supply chain uncertainty now dominate. Retailers face refund confusion, volatility, and political storms.
Walmart posts strong earnings but signals a slowing trend. Half of its e-commerce orders ship from stores, three-hour delivery reaches most Americans, and retail media surges ahead. Wayfair gains share in a struggling home market, but staying unprofitable raises tough questions.
In the “Remarkable Story of the Week” of the week, Aritzia acquires Fred Segal’s intellectual property, as plans to resurrect the storied West Coast fashion retailer. On the radar: sneaker wars intensify as New Balance nears $10B in revenue and Nike navigates turnaround pressures at Converse. QVC also is reportedly mulling a Chapter 11 filing.
Link to Dan's 2026 The New Consumer report here.