This week we explore some of the content from Steve's forthcoming book Leaders Leap: Transforming Your Company at the Speed of Disruption, which is now available for pre-order at book retailers worldwide. In particular, we go deep on a strategy of being "Special, Not Big" by significantly narrowing the aim of the customers you serve to be more intensely relevant and more highly differentiated. Finding your passionate core is about discovering those customers that sit at the heart of your customer bulls-eye and editing what you do to amplify your impact. In a world where it's harder and harder to become the compelling signal amid all the noise, trying to serve a mass audience is akin to losing a race to the bottom. Find your people, creating meaningful connections, and give them something to talk about.
This week we explore some of the content from Steve's forthcoming book Leaders Leap: Transforming Your Company at the Speed of Disruption, which is now available for pre-order at book retailers worldwide.
In particular, we go deep on a strategy of being "Special, Not Big" by significantly narrowing the aim of the customers you serve to be more intensely relevant and more highly differentiated. Finding your passionate core is about discovering those customers that sit at the heart of your customer bulls-eye and editing what you do to amplify your impact. In a world where it's harder and harder to become the compelling signal amid all the noise, trying to serve a mass audience is akin to losing a race to the bottom. Find your people, creating meaningful connections, and give them something to talk about.
But we kick things off with an overview of our upcoming busy Shoptalk schedule, including recording several episodes in our Bambuser sponsored remote podcast studio/beach cabana. Then it's on to the week in retail news, which features a return to the Wobbly Unicorn Corner to see what's new with Matches Fashion, Stitch Fix, and TheRealReal. We also share our take on strong quarters from Abercrombie & Fitch and American Eagle Outfitters two ANVB's (Analog Native Vertical Brands), while lamenting big whiffs from Victoria's Secret and Foot Locker. We conclude by trying to make sense of Wall Street's ebullient response to Target's latest earnings.
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