This episode we welcome Michael Affronti, the SVP & General Manager of the Commerce Cloud business at Salesforce for a fascinating look at the rapidly evolving world of generative AI. In an expansive, yet highly practical, discussion Michael helps us separate the hope from the hype and "chalks the field" on the most important applications to automate mundane tasks or enhance the customer experience. We also go deep on where retailers are already gaining traction and where they need to begin to test and learn.
This episode we welcome Michael Affronti, the SVP & General Manager of the Commerce Cloud business at Salesforce for a fascinating look at the rapidly evolving world of generative AI. In an expansive, yet highly practical, discussion Michael helps us separate the hope from the hype and "chalks the field" on the most important applications to automate mundane tasks or enhance the customer experience. We also go deep on where retailers are already gaining traction and where they need to begin to test and learn.
But first we open up with our take on the most interesting recent retail news, including a new retail monitor just launched by CNBC and the NRF and a quick look at what it tells us. Then we unpack lots of retail earnings, which were mostly disappointing--and in a few cases downright scary (Kohl's, Macy's, Allbirds, and most of luxury). Yet Walmart, Abercrombie & Fitch, the off-price apparel players, and, most notably On Running, managed to rise above the rest. We close with our view that BFCM may ultimately be much ado about nothing much.
About Michael
Michael is the SVP & General Manager of Commerce Cloud at Salesforce, overseeing the various Commerce Cloud products and services that enable customers to build commerce experiences and grow revenue their way. In this role, he focuses on the critical interlock between sales, marketing, and product development to generate aligned and effective GTM strategies.
Michael Affronti is a seasoned Senior Product Executive, Advisor, Investor, and Board Member with more than 19 years of success building and leading high-performing organizations across the entire product life cycle from incubation to $1B+ in revenue.
Prior to Salesforce, Michael held senior leadership roles at several enterprise tech and AI companies including Dataminr, Fuze, Contactive, and Microsoft. He holds four U.S. patents and has 11 pending for innovation in the enterprise productivity space.
About Us
Steve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in March 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!