Remarkable Retail

It’s Not the Luck of the Irish: Primark Does Retail Right with Kevin Tulip (E)

Episode Summary

In this special encore bonus episode, we update and revisit the story of Primark, the Dublin-based retail giant with 450 stores across 17 countries. We initially spoke to Primark's US President, Kevin Tulip, in the spring of 2023, and we discussed the brand's steady push into the American market and its ambitious plans for the future.

Episode Notes

In this special encore bonus episode, we update and revisit the story of Primark, the Dublin-based retail giant with 450 stores across 17 countries.

We initially spoke to Primark's US President, Kevin Tulip, in the spring of 2023, and we discussed the brand's steady push into the American market and its ambitious plans for the future.

Primark ended 2024 with 29 stores in 12 states, including its first two locations in Texas, and has set its sights on reaching 60 stores in the US by 2026—highlighted by the upcoming opening of a flagship location in Herald Square, right next to the NYC Macy's flagship store.