In this special Encore episode, we're revisiting one of our favourite conversations from last year: David Kahan, President and Managing Director of Birkenstock Americas, on keeping a 250-year-old brand relevant. Steve opens with what’s changed since: revenue up 15%, DTC outpacing wholesale for the first time, 13 new stores last quarter, and community-driven concepts in Malibu and Berlin. David then shares lessons behind the brand’s run: never deviating from the footbed, engineered distribution, localized stores, and turning customers into missionaries.
In this special Encore episode from 2025, Steve Dennis and Michael LeBlanc are revisiting one of our favourite conversations from last year: David Kahan, President and Managing Director of Birkenstock Americas, on keeping a 250-year-old brand relevant. Steve opens with what’s changed since: revenue up 15%, DTC outpacing wholesale for the first time, 13 new stores last quarter, and community-driven concepts in Malibu and Berlin. David then delivers a masterclass in brand stewardship and retail strategy. He traces Birkenstock’s roots from a humble German cobbler to a global fashion phenomenon—revealing how the brand’s success rests on “never deviating from its DNA.” He says every product begins with the footbed, making comfort, health, and purpose inseparable from style.
Kahan credits Birkenstock’s ongoing cultural resonance—from the Barbie movie to red carpet collaborations—to disciplined brand management and “engineered distribution.” He explains how each Birkenstock store is a unique community experience, blending tactile engagement with hyper-local curation. The conversation also touches on leadership philosophy, emphasizing humility, trust, and an unwavering focus on brand equity over short-term sales.