We move on to the 6th Essential ("Connected") in Steve's 8 Essentials of Remarkable Retail framework, discussing how an abundance of connection and the erosion of boundaries between consumers and brands has fundamentally redefined marketing communications and created entirely new business models. We also investigate why attention doesn't guarantee engagement, the role of social proof and the concept of a "Fourth Place." With our special guest Mitch Joel, we explore the 3 C's of Connection, striking the balance between direct response marketing and story-telling and what we misunderstand about about the role of digital and physical retail. We also discuss the growing power of social media and it's undeniable and profound effect on an individual's ability to create and share an idea instantly and for free to their network (or the world). Lastly, we unpack how services are becoming the new experience.
We move on to the 6th Essential ("Connected") in Steve's 8 Essentials of Remarkable Retail framework, discussing how an abundance of connection and the erosion of boundaries between consumers and brands has fundamentally redefined marketing communications and created entirely new business models. We also investigate why attention doesn't guarantee engagement, the role of social proof and the concept of a "Fourth Place."
With our special guest Mitch Joel, we explore the 3 C's of Connection, striking the balance between direct response marketing and story-telling and what we misunderstand about about the role of digital and physical retail. We also discuss the growing power of social media and it's undeniable and profound effect on an individual's ability to create and share an idea instantly and for free to their network (or the world). Lastly, we unpack how services are becoming the new experience.
Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on commerce and innovation. Prior to Six Pixels Group, Mitch spent close to two decades building, running and (eventually) selling Twist Image/Mirum – a global marketing agency that still operates in 25 countries with close to 3000 employees.
Mitch's first book, Six Pixels of Separation, named after his successful blog and podcast is a business bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. He speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever and every organization and association in between.
Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. Remarkable Retail: How To Win & Keep Customers in the Age of Disruption was recently named the best retail book of all time by BookAuthority. It's available in hardcover, audiobook or as a ebook at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can check out his speaker "sizzle" reel here.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.