This week we go sans guest to unpack one of Steve's "mind leaps" from his latest book: Leaders Leap: Transforming Your Company at the Speed of Disruption. In a world of infinite choice, 24/7 access, intense competition, and an epic battle for attention, more and more it's critical to "start with wow." We kick things off with our hot-takes on the most important retail news of the week, including how to avoid falling into the hype-y holidays trap. Then we take on who's winning the Walmart v. Target battle, dissect what's behind TJX's consistent ability to rise above the rest, and wonder whether Gap's earnings reveal a case of premature celebration. We also explore the potential impact of tariffs and why retailers are often telling customers to "just keep it."
"People buy the story before they buy the product."
This week we go sans guest to unpack one of Steve's "mind leaps" from his latest book: Leaders Leap: Transforming Your Company at the Speed of Disruption. In a world of infinite choice, 24/7 access, intense competition, and an epic battle for attention, more and more it's critical to "start with wow."
By improving our aim in the customers we seek to serve and by aiming higher in the value we deliver, brands can become the compelling signal amid all the noise and deliver a remarkable experience. In addition to offering up tips on how to find your wow, we get into what it takes to own the real estate of the mind and discuss examples of what remarkable brands do to create a story that spreads.
But we kick things off with our hot-takes on the most important retail news of the week, including how to avoid falling into the hype-y holidays trap. Then we take on who's winning the Walmart v. Target battle, dissect what's behind TJX's consistent ability to rise above the rest, and wonder whether Gap's earnings reveal a case of premature celebration. We also explore the potential impact of tariffs and why retailers are often telling customers to "just keep it."