Remarkable Retail

Tariffs, Takeovers & Our Encore Interview with Carrie Baker, President-Canada Goose

Episode Summary

It’s a retail whirlwind this week, from Trump tariffs sparking uncertainty to Walgreens going private and mixed earnings reports from Target, Best Buy, and more. Michael LeBlanc and Steve Dennis break down the biggest headlines before reprising a conversation with Carrie Baker, President of Canada Goose recorded live at Shoptalk in the Spring of 2023. Carrie touches on the brand's unique positioning, DTC growth strategy, sustainability initiatives, and product line extensions.

Episode Notes

In this episode of Remarkable Retail, hosts Michael LeBlanc and Steve Dennis break down a high-stakes week of retail headlines before reprising a conversation recorded two years ago with Canada Goose President, Carrie Baker. Carrie touches on the brand's unique positioning, DTC growth strategy, sustainability initiatives, and product line extensions.

Retail News Breakdown:

Revisiting Canada Goose: Then & Now
After the news, we rewind to an insightful conversation with Carrie Baker, President of Canada Goose, recorded at ShopTalk two years ago. At the time, Canada Goose was expanding its direct-to-consumer strategy, battling counterfeit products, and rolling out immersive store experiences like the Cold Room. She also touches on their store expansion plans, resales intiatives, and product-line extensions.

By blending past insights with today’s updates, this episode offers a unique look at retail strategy in motion. Whether you’re tracking market volatility, retail M&A, or long-term brand positioning, this episode connects the biggest industry shifts with lessons from one of Canada’s most iconic brands.

Subscribe, listen, and stay ahead of retail’s twists and turns!

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Steve will be back on stage at Shoptalk coming up in Las Vegas at the end of March. Listeners can save on registration by using our discount codes below:

For Retailers & Consumer Brands go here and use code RBREMARK549
For General Admission go here and use code GAREMARK1399

Steve's 2025 Retail Predictions

About Carrie

Recognized as a dynamic and collaborative leader with an entrepreneurial spirit, Carrie is responsible for Canada Goose’s global commercial business, driving the company’s growth and customer engagement. She oversees the Regional Business units, Marketing & Experience, Public Affairs & Communications, Merchandising & Pricing, and Corporate Citizenship. In her previous role as President, North America, she established a high-performance team and led the region’s significant business acceleration. Carrie has also served as Chief of Staff and Chief Communications Officer, helping lead the company through critical initiatives including its successful IPO and development of its industry-leading Sustainable Impact Strategy. Prior to joining Canada Goose in 2012, she was a Senior Vice President at a North American communications agency specializing in coaching executives and building the brands of some of North America’s largest retail, technology and consumer goods companies. Carrie was named WXN Top 100 Most Powerful Women Canada in 2019 and serves on the Board of Directors of Trillium Health Partners Foundation.