This episode features a deep dive into several key concepts to navigate the COVID economy and execute the journey to remarkable. First and foremost is the idea that much of the disruption that will determine future winners and losers is already in play, though we may yet see it or fully appreciate its importance. Second, we must be careful not to fall into the trap of managing by averages or becoming overly obsessed with more traditional channel-centric metrics. The customer is the channel, the lines between online and physical shopping are blurring and we must bust the silos that get in the way of a remarkable customer experience. Our special guest is the one and only Jason Goldberg, chief commerce strategy officer for Publicis and co-host of the "Jason & Scot Show", one of the most followed and influential retail podcasts--at least until very, very recently. Jason helps unpack some of the most important trends in retail, explains how Amazon is actually extremely profitable in its retail division and sheds light on what is really going on with online penetration numbers and the critical role of digital influence on all of shopping. He also clues us in on how to pronounce "Publicis."
William Gibson, the great American-Canadian speculative fiction author, once said: "The future is already here, it's just not very evenly distributed."
This episode features a deep dive into several key concepts to navigate the COVID economy and execute the journey to remarkable. First and foremost is the idea that much of the disruption that will determine future winners and losers is already in play, though we may yet see it or fully appreciate its importance. Second, we must be careful not to fall into the trap of managing by averages or becoming overly obsessed with more traditional channel-centric metrics. The customer is the channel, the lines between online and physical shopping are blurring and we must bust the silos that get in the way of a remarkable customer experience.
Our special guest is the one and only Jason Goldberg, chief commerce strategy officer for Publicis and co-host of the "Jason & Scot Show", one of the most followed and influential retail podcasts--at least until very, very recently. Jason helps unpack some of the most important trends in retail, explains how Amazon is actually extremely profitable in its retail division and sheds light on what is really going on with online penetration numbers and the critical role of digital influence on all of shopping. He also clues us in on how to pronounce "Publicis."
Learn more about Jason here.
Check out Jason's outlook for the holiday season in this piece for Forbes.
You can subscribe to the Jason & Scot Show here.
Steve's been talking about the blurring of the lines and the end of e-commerce for years. Here's one take from a few years back.
You can learn more about Steve on his website here . His new best-selling book is available in hardcover, audiobook at ebook at Amazon or just about anywhere else books are sold.
Steve shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can check out his speaker "sizzle" reel here.
You can learn more about Michael here ( www.meleblanc.co) or here on LinkedIn ( https://www.linkedin.com/in/michaeleleblanc/ )