You might be wondering who was the first person to lead omni-channel efforts at a major retailer. Was it Phil Phygital, Sean Seamless, Uri Unified, or someone else entirely? This week, in this encore episode, we reveal our answer. But before we get into the heart of the episode, we pause briefly to share the exciting news that both of us we're recognized as top retail thought leaders on the inaugural list of "NRF Retail Voices." Then it's on to our discussion, starting with why it's taken so long for retailers to embrace the blur that is modern retail today and why so many still act as if the idea of "omni-channel," "unified commerce"--or, as I like to call it, "harmonized retail"--is a new phenomenon.
“The success of our brand will increasingly be determined by our ability to meet our customers' needs anytime, anywhere, anyway.”
You might be wondering who was the first person to lead omni-channel efforts at a major retailer. Was it Phil Phygital, Sean Seamless, Uri Unified, or someone else entirely? This week, in this encore episode, we reveal our answer.
But before we get into the heart of the episode, we pause briefly to share the exciting news that both of us we're recognized as top retail thought leaders on the inaugural list of "NRF Retail Voices." Learn more and see the other honorees here.
Then it's on to our discussion, starting with why it's taken so long for retailers to embrace the blur that is modern retail today and why so many still act as if the idea of "omni-channel," "unified commerce"--or, as I like to call it, "harmonized retail"--is a new phenomenon.